A research-led project exploring how taste and aesthetics reinforce class hierarchy through “Social Shake”, a group parade dance popularised on Chinese short-video platforms. Outputs include a movement-derived typeface, a research-driven book, and a game-based moving image contrasting mainstream culture with the subculture to critique “ugly-hunting” and taste-based judgement.
A bespoke typeface developed by extracting structural lines and movement trajectories from Social Shake dance gestures, translating bodily motion into typographic form. The type system reflects how subcultural movement is formalised, framed, and judged through visual standards and taste. consumption.