A research-led project exploring how taste and aesthetics reinforce class hierarchy through “Social Shake”, a group parade dance popularised on Chinese short-video platforms. Outputs include a movement-derived typeface, a research-driven book, and a game-based moving image contrasting mainstream culture with the subculture to critique “ugly-hunting” and taste-based judgement.
A research-led publication translating the Social Shake subculture into a visual system, using interviews and visual analysis to critique taste-based judgement and class stratification within short-video culture.