A research-led project exploring how taste and aesthetics reinforce class hierarchy through “Social Shake”, a group parade dance popularised on Chinese short-video platforms. Outputs include a movement-derived typeface, a research-driven book, and a game-based moving image contrasting mainstream culture with the subculture to critique “ugly-hunting” and taste-based judgement.
A game-based moving image staged as a two-player dance-off between mainstream and Social Shake characters, judged by spectator pop-ups. It foregrounds subcultural identity while critiquing taste hierarchies used to reinforce class distinction.