A research-led speculative branding project critiquing scarcity-driven cross-brand “limited editions.” It builds a virtual brand, CJP, realised through 3D-modelled co-branded waste objects, a moving image, and an online platform simulating a virtual auction. The project satirises how consumer culture manufactures value and status, exposing the class dynamics behind overconsumption.
A speculative virtual brand that repackages waste as luxury commodities, using inflated pricing and artificial scarcity to satirise capitalist value construction and status-driven consumption.