A research-led speculative branding project critiquing scarcity-driven cross-brand “limited editions.” It builds a virtual brand, CJP, realised through 3D-modelled co-branded waste objects, a moving image, and an online platform simulating a virtual auction. The project satirises how consumer culture manufactures value and status, exposing the class dynamics behind overconsumption.
3D-modelled objects developed by transforming everyday discarded materials into luxury-inspired forms. Through exaggerated refinement and polished presentation, the models visualise how capitalist logic reassigns value through appearance, branding, and scarcity, detaching “luxury” from material worth.